Comments on: ASU and Dial partner up to determine ecological impact of soap. http://azsustainability.com/2008/03/03/asu-and-dial-partner-up-to-determine-ecological-impact-of-soap/ Arizona Sustainability, Green Blog, Community Forum, Environmental Action. Fri, 27 Jan 2012 11:41:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tracy http://azsustainability.com/2008/03/03/asu-and-dial-partner-up-to-determine-ecological-impact-of-soap/comment-page-1/#comment-11 Tracy Tue, 04 Mar 2008 01:06:52 +0000 http://azsustainably.com/2008/03/03/asu-and-dial-partner-up-to-determine-ecological-impact-of-soap/#comment-11 "Brendan Beardsley, a design graduate student and program research assistant, said companies currently slap words such as "green" or "organic" onto their products' labels with hope that customers will pay more — regardless of whether the product is really what the consumers expect. "Education will affect the consumer expectations so that they are more knowledgeable, and companies can't get away with so much 'green-washing,' as it's now called," he said. During the second and third year of the program, the team will focus on "reformulating products to reduce their ecological footprint," Golden said." --Hooray!! This is such a step in the right direction. “Brendan Beardsley, a design graduate student and program research assistant, said companies currently slap words such as “green” or “organic” onto their products’ labels with hope that customers will pay more — regardless of whether the product is really what the consumers expect.

“Education will affect the consumer expectations so that they are more knowledgeable, and companies can’t get away with so much ‘green-washing,’ as it’s now called,” he said.

During the second and third year of the program, the team will focus on “reformulating products to reduce their ecological footprint,” Golden said.”

–Hooray!! This is such a step in the right direction.

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