McDonald’s lettuce growing billboard is actually kind of cool. | AzSustainability.com

McDonald’s lettuce growing billboard is actually kind of cool.

This is definitely a unique and creative way to sell some salads. The advertising folks over at McDonald’s came up with this billboard near Chicago that actually grows it’s message in lettuce and judging from this picture were quite successful. Fresh lettuce growing from a billboard probably can’t last long, but it’s still a cool idea and looks really appealing. I’m almost tempted to go there and buy a salad myself, ok not really, but if you find your self stuck there a salad is probably the way to go.

“McDonald’s came to us with a specific assignment,” said Avery Gross, a writer and creative director who worked on the salads billboard. “It’s an ad that celebrates freshness.”

Leo Burnett’s creative team worked closely with a horticulturalist to create a billboard that could start with 1½-inch spouts and grow into lush leaves. The garden appears to be safe from being plucked apart by birds because there is no place for them to perch and peck.

More from this at chicagobusiness.com

I’m sure the birds could get to it if they wanted, they could easily perch on the lettuce itself. I wonder if it is organic? ;)

Check out this video of the billboard’s message growing in.

40 Responses

  1. Tracy Perkins Says:

    Neat! How do they water it? Good gimmick even if it is for their evil empire. I do hope the birds will chow down on it. :c)

  2. solicitor in bulgaria Says:

    Very interesting concept.

  3. Hooaah Says:

    Actually, their salads are pretty stinkin’ good. The Chicken Caesar salad has more to it than most — carrots, sprouts, etc. Most Caesar’s are lettuce and sauce. Bleh.

    The Mrs. says the Asian salad is really good too!

  4. ken Says:

    Wow, cool. Takes me back all the way to October of 2007…when it was actually NEW! Hey, did you hear? Bill Clinton’s wife is thinking of running for president!

  5. James Says:

    The salad base are great. there are more than 7 kinds of lettuce (in small quantities) and carrots baby spinach tomatoes etc in them. but the problem comes in with the bacon bits all that cheese and the dressing. and don’t forget that there is more sodium in the chicken then in the fries even the grilled chicken. so if you use low fat dressing and ax the chicken the salad is great and don’t ever include the bacon ranch salad as healthy.

  6. Jimbo Says:

    WHOOAAAA Digg ftw!

  7. James Towner Says:

    Digg ftw indeed.

  8. Kenscool Says:

    Wow! ken is SO cool! Everyone look at ken’s post. He knew about this before anyone else here! How cool is that! Everyone look at ken, ken is so happening. So with it. Just because it’s all new to us and we hadn’t seen it before, we suck and shouldn’t comment on it because ken knows it’s old news. All bow to ken!

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    AMEN BROTHERS! KEN FTW!

  11. Sam Handwich Says:

    The salads McDonald’s serves you will have 1,000# more e-coli and mexican feces than the stuff growing on the billboard.

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  13. Shugo Says:

    That’s a really cool idea, I like it. However, I wonder what will happen once the lettuce starts to die. Imagine, a wilting, brown mess reading “FRESH SALADS”, that would be funny.

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  15. Follower of Ken Says:

    Ken! Thanks for turning me onto this link! I can’t believe you knew about this so long ago!!! You truly are a wonder of the internet!!!!111!!!

  16. ken Says:

    and now you may all sniff gently between my nuts.

  17. Ivonna C. Urschlong Says:

    Meanwhile people throughout the world eat mud for sustenance… I agree with Ken, sniff his nuts.

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  19. cosmetically Says:

    Great advertising for a one time thing. The billboard did not show the message for a long time so their visibility was limited. The extra press on the internet & news was worth it overall. Not as effective to duplicate.

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  22. Abigail Says:

    What you don’t know is that the salads they serve you are straight off that billboard!

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    [...] AzSustainability.com Tags: advertising, greenwashing, McDonalds, rainforest, salad Add a comment or question [...]

  24. Food Quiz Says:

    Cool idea. One can feel the freshness right after seeing the billboard.Innovative idea.

  25. mp3Omega » Blog Archive » McDonalds lettuce growing billboard is actually kind of cool Says:

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