McDonald’s lettuce growing billboard is actually kind of cool. |

McDonald’s lettuce growing billboard is actually kind of cool.

This is definitely a unique and creative way to sell some salads. The advertising folks over at McDonald’s came up with this billboard near Chicago that actually grows it’s message in lettuce and judging from this picture were quite successful. Fresh lettuce growing from a billboard probably can’t last long, but it’s still a cool idea and looks really appealing. I’m almost tempted to go there and buy a salad myself, ok not really, but if you find your self stuck there a salad is probably the way to go.

“McDonald’s came to us with a specific assignment,” said Avery Gross, a writer and creative director who worked on the salads billboard. “It’s an ad that celebrates freshness.”

Leo Burnett’s creative team worked closely with a horticulturalist to create a billboard that could start with 1½-inch spouts and grow into lush leaves. The garden appears to be safe from being plucked apart by birds because there is no place for them to perch and peck.

More from this at

I’m sure the birds could get to it if they wanted, they could easily perch on the lettuce itself. I wonder if it is organic? ;)

Check out this video of the billboard’s message growing in.

82 Responses

  1. Tracy Perkins Says:

    Neat! How do they water it? Good gimmick even if it is for their evil empire. I do hope the birds will chow down on it. :c)

  2. solicitor in bulgaria Says:

    Very interesting concept.

  3. Hooaah Says:

    Actually, their salads are pretty stinkin’ good. The Chicken Caesar salad has more to it than most — carrots, sprouts, etc. Most Caesar’s are lettuce and sauce. Bleh.

    The Mrs. says the Asian salad is really good too!

  4. ken Says:

    Wow, cool. Takes me back all the way to October of 2007…when it was actually NEW! Hey, did you hear? Bill Clinton’s wife is thinking of running for president!

  5. James Says:

    The salad base are great. there are more than 7 kinds of lettuce (in small quantities) and carrots baby spinach tomatoes etc in them. but the problem comes in with the bacon bits all that cheese and the dressing. and don’t forget that there is more sodium in the chicken then in the fries even the grilled chicken. so if you use low fat dressing and ax the chicken the salad is great and don’t ever include the bacon ranch salad as healthy.

  6. Jimbo Says:

    WHOOAAAA Digg ftw!

  7. James Towner Says:

    Digg ftw indeed.

  8. Kenscool Says:

    Wow! ken is SO cool! Everyone look at ken’s post. He knew about this before anyone else here! How cool is that! Everyone look at ken, ken is so happening. So with it. Just because it’s all new to us and we hadn’t seen it before, we suck and shouldn’t comment on it because ken knows it’s old news. All bow to ken!

  9. FriendOfKen Says:


  10. Kenz0r Says:


  11. Sam Handwich Says:

    The salads McDonald’s serves you will have 1,000# more e-coli and mexican feces than the stuff growing on the billboard.

  12. Your Weekly Dose of Awesome « Solomon Revisited Says:

    [...] looks like McDonalds has invented billboards that advertise there salads by growing their message in lettuce. Well, this is further proof to my theory that everything from McDonalds is at least 50% not real [...]

  13. Shugo Says:

    That’s a really cool idea, I like it. However, I wonder what will happen once the lettuce starts to die. Imagine, a wilting, brown mess reading “FRESH SALADS”, that would be funny.

  14. code15 » McDonalds lettuce growing billboard is actually kind of cool Says:

    [...] that actually grows it’s message in lettuce and judging from this picture were quite more | digg [...]

  15. Follower of Ken Says:

    Ken! Thanks for turning me onto this link! I can’t believe you knew about this so long ago!!! You truly are a wonder of the internet!!!!111!!!

  16. ken Says:

    and now you may all sniff gently between my nuts.

  17. Ivonna C. Urschlong Says:

    Meanwhile people throughout the world eat mud for sustenance… I agree with Ken, sniff his nuts.

  18. The Agitator » Blog Archive » Sunday Morning Links Says:

    [...] McDonalds experiments with a living billboard. [...]

  19. cosmetically Says:

    Great advertising for a one time thing. The billboard did not show the message for a long time so their visibility was limited. The extra press on the internet & news was worth it overall. Not as effective to duplicate.

  20. Your weekly roundup of web poo. - Hippymom Forums - Fearless women, freaky fun. Parenting, support & entertainment! Says:

    [...] Your weekly roundup of web poo. Lola’s latest marketing campaign. What if all the news was good? John McCain’s abandoned first wife. Top 50 Most Memorable Movie Cars. :cool 10 Shocking Facts about Global Slavery. Get Used to High Gas Prices. McDonald’s lettuce growing billboard. [...]

  21. Links for 20080616 « Ferrar Says:

    [...] McDonald’s Lettuce Billboard [Azsustainability] [...]

  22. Abigail Says:

    What you don’t know is that the salads they serve you are straight off that billboard!

  23. Live Greenwashing about Healthy Food: McDonald’s Lettuce Growing Billboard : Ecoscraps Says:

    [...] Tags: advertising, greenwashing, McDonalds, rainforest, salad Add a comment or question [...]

  24. Food Quiz Says:

    Cool idea. One can feel the freshness right after seeing the billboard.Innovative idea.

  25. mp3Omega » Blog Archive » McDonalds lettuce growing billboard is actually kind of cool Says:

    [...] that actually grows it’s message in lettuce and judging from this picture were quite more | digg [...]

  26. #53: Firefox 3; the first impressions, a review of Weezers new album, and in a summer full of superhero movies, can Hancock outshine them all? « Says:

    [...] I still have doubts over the short term success rate, progression in this field with take decades), McDonalds ditch the burgers and fries-style advertising, and opt for lettuces growing on a billboard, if your death is imminent, make sure your last words have the same level of greatness as these, [...]

  27. Cetaitrachala Says:

    :) reflects the couple’s low-key approach to their royal connections.

  28. Brown Bag | Planet of the Abes Says:

    [...] interactive mirrors at Bitforms – we make money not artMOTHERBOARD | The Atomic Trucker | VBS.TVMcDonald’s lettuce growing billboard is actually kind of coolThe Fantastic Floating Islands of Titicaca | [...]

  29. Feegocitose Says:

    What’s up, is there anybody else here?
    If it’s not just all bots here, let me know. I’m looking to network
    Oh, and yes I’m a real person LOL.


  30. StephanJade Says:

    Nice post as for me. I’d like to read a bit more about that topic.

  31. SoundJohn Says:

    Thanx for this beautiful place in internet!!!

  32. blamliciamy Says:

    Inscribe for our Prepaid MasterCard – connexion our “Go Green friends of the environment” Venture where $1 from apiece enrollment give serve eradicate edifice gas emission, smog manufacture, air pollutants and opposite numerous other environmental issues. Conjoin Today! Also, $10 of the incoming outlay instantly appears on the card.

    When you juncture our “Go Green friends of the environment”TM Safari and enrol for our Prepaid Card, $10 of your entrance fee straightaway goes on your card and $1 goes toward environmental causes. Provide combat international warming by making your unremarkable purchases and better us movement our end of 1 meg members.

    More: atm debit prepaid

  33. arromoDecautt Says:

    Hi, i found this place on google and i like it so far :)

  34. The “greening” of outdoor advertising? « envisioningdesign Says:

    [...] In any case, living billboards are a mix of alternative energy, design and communication, with McDonald’s and Ricoh also launching their own in 2011, suggesting that these new billboards signal a future [...]

  35. Hello World Says:

    There is not any much better time than now! There are many issues you may well be interested in Hello World before beginning. The advice that practices will give you everything you will need for achieving success inside your affiliate marketing enterprise. To actually complete every thing you want to, set up tiny, easily attainable objectives on a daily basis. You could have a job bar that will give you what you ought to do. Often you should spend money to produce a tiny money, particularly if you’re a new affiliate internet marketer. Do spend money-back to your affiliate marketing strategies by marketing with some other websites and services. Search engines, Google and Facebook or myspace are one of the popular internet sites you are able to publicize with to see final results, if you do it the right way. You have to be honest along with your viewers if you wish achievement with web marketing. Being truthful is vital to constructing a reader basic which is committed to you. Being deceitful along with your audience can result in them distrusting you together with staying away from your hyperlinks. Use an associate system. Internet affiliate sites are helpful because they work as a portal hooking up online marketers and websites. A great website designer will simply want to spouse with sites who have very good standing and these equipment may help you get individuals sites. If you work with respected, recognized sites, it will be possible to develop a far more positive reputation.A suspensions was put in place in the year 2011 on Ca affiliate marketers, but that has because been lifted, as well as the hyperlinks could be re-recognized for all those accounts. Legal requirements that manufactured Amazon . com decrease their clients from Ca was changed so they can get involved once more. If you have an issue with this, you ought to register. This will make you on what you should do in concerns of internet affiliate marketing. Whenever you enter the online marketing arena by having an collection of advice, you happen to be already moving toward achievement. The information that had been presented should have presented you some advice which can help you get started with the online marketing and advertising of your respective internet site.

  36. Freeman Says:

    Way cool! Some extremely valid points! I appreciate you writing this article
    and also the rest of the site is also very good.

  37. Lawyers Pleasanton Says:

    I wanted to thank you for this wonderful read!!

    I definitely enjoyed every bit of it. I have you saved as a
    favorite to look at new things you post…

  38. web developer Says:

    All you have to do is pick who cann view and notify your client, co-worker, or other where it is stored.
    Compare their Support and Pricing with their competitors.
    This is why your typical lochal business has been seeking thhe help of a San Francisco wweb developer recently.

  39. Kurt Says:

    I’m not sujre eactly why but this eblog is loadfing incredibly slow forr me.
    Is ayone else having this problem orr iis it a problem oon my end?
    I’ll check bahk lster oon aand see if tthe problem still exists.

    Alsso visit my pge :: easy (Kurt)

  40. goudou Says:

    Une fois de plus un ρost visiblemeոt intéressant

  41. Abraham Says:

    It should be observed that a traditionalistic life insurance fazctor not able to trade variable annuiities
    without first finding their security license.

    However, the cash you will get upfront is only enough to cover the medical
    expenses you have accumulated. The mentioned aggravating factors are the reason why animal bite victims have the right to assert for compensation claim oor settlement.

  42. music online software Says:

    Have yyou ever thought about including a little bit more than just
    your articles? I mean, what you say is important and all. Nevertheless
    just imagine if you added some great images or videos to give your posts more, “pop”!

    Your content is excellent but with images and videos, this blog could definitely
    be one of the most besneficial in its niche. Superb blog!

    My blog :: music online software

  43. poufiasse bissexuel Says:

    Un іmposant bravo à l’admin du blog

  44. Says:

    Аrticle ѵraiment fɑsciոant !

  45. english speaking course Says:

    You can find an online university to pursue distance learning course programs.

    According to the International Accreditation of TESOL Qualifying Organisations (IATQu – O), a TEFL course should include tuition on:.

    Cooperative groups work because there are many ways to break students into groups that allow them personally catered lessons on their level.

  46. Major Says:

    The majority of your users will not read that text. There
    are quite a few site building tools you can use
    but not a lot of them work when you consider the personal visions you have.
    Professional web designers have a rule they use which is the three clicks method.

  47. keyword research Tools Says:

    hello!,I love your writing so so much! share we communicate extra approximately your ppost oon AOL?
    I need an expert on this house too resolve my
    problem. Maybe that’s you! Taking a look
    forward to peer you.

  48. Says:

    It’s very effortless to find outt anny topic on web as compared to textbooks,
    as I found this piece of writing at this web site.

  49. tyrant unleashed cheat tool Says:

    My partner and I absolutely love your blog and find a lot of your post’s
    to be just what I’m looking for. can you offer guest writers to write content in your case?
    I wouldn’t mind writing a post or elaborating on a
    number of the subjects you write with regards to here. Again, awesome web log!

  50. Eco-News: June 16, 2008 | Evolved Fashion Says:

    […] McDonald’s groovy lettuce-growing sign! […]

  51. Says:

    Every weekend i used to pay a quick visit this web page, because i want enjoyment, since this
    this website conations genuinely fastidious funny data too.

  52. san francisco insurance Says:

    To begin with for those who have a brand new vehicle that you’ve a loan or
    lease on you’ll be needed to buy collision and comprehensive.
    In some cases the court will certainly award punitive damages, which
    can be designed to punish the other motorist for his or her action. The report provides top-level market analysis,
    information and insights of the Indian life insurance industry, including:

  53. Is How To Read a Man Effective Says:

    Allow our cause. Our partner was just diagnosed with this.
    We should exhibit our help and support!

  54. yew Says:

    Hi are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying
    to get started and set up my own. Do you require any coding
    expertise to make your own blog? Any help would be greatly appreciated!

  55. free xbox live gold membership codes uk Says:

    You really make it appear really easy along with your presentation but I in finding this matter to be actually one thing which I feel
    I might by no means understand. It kind of feels
    too complex and extremely wide for me. I’m looking ahead in your subsequent submit, I’ll try to get the hold of it!

  56. london english course Says:

    This is not absolute since many courses are also taught in English and
    you can arrange to have a specific English centered education, though
    some knowledge of Czech is a bonus. When iit comes to English
    conversation clases its also important too focus you time on other
    thijngs that are relaxing and on ways that will help
    you de-stress after a lonng day. Here are some tis tht public speakijg courses will tell you.

  57. clash of clans hacker for ipod Says:

    We are a group of volunteers and opening a new scheme in our community.
    Your site offered us with valuable information to work on. You’ve
    done an impressive job and our entire community will be grateful to you.

  58. Says:

    Puis-je vous prendre 2 3 phrases sur mon site internet ?

  59. boca raton day summer camps for kids Says:

    Thanks to his growing spurt, a teenager has boundless energy which needs to be channeled constructively.
    , Scitico Plaza in Enfield or visit their website at.

    Download and print out guidelines, forms, worksheets, and a
    check list. If the child is registered by April 11, take $25 off all of the prices listed.
    Basically these with offer the standard drop protection with not that much else.
    You get the instructional benefits of personal training,
    along with the support and camaraderie of the group at a fraction of the cost of one-on-one personal training.
    s the adventurous activities in the rain forest like a zip line ride over
    the treetops. Once a day, one dog will be outfitted with seven lucky shamrocks.
    A summer camp creates an environment that presents kids entertainment and excitements with learning new
    ways of life. How does the camp deal with teens in danger of hurting themselves.

    My page: boca raton day summer camps for kids

  60. watch the skeleton twins online Says:

    I couldn’t rsist commenting. Well written!

    my blog post; watch the skeleton twins online

  61. Says:

    Outstanding stokry there. What occurred after?
    Good luck!

    my blog post dawn of the planet of The apes Megashare (

  62. laser hair growth combs Says:

    Shock hair loss is generally caused by physician error when doing the treatment,
    so picking a physician who understands exactly what they are doing is essential.
    Vitamin B5 is also very much necessary to stop hair fall and then it well also helps
    the hair to grow quickly. By observing all the above tips when faced with the problem
    of hair loss Minneapolis citizens should be able to contain avoidable
    hair breakages.

    my website laser hair growth combs

  63. carnival glory deck plans Says:

    The case for RFID is well documented within specific business scenarios, but the
    benefit to the consumer are still little known apart from Londoners with their Oyster cards and Parisians with their Navigo cards.

    The compressors found at the back of refrigerators and Air Conditioners are solely responsible for transmitting power
    into a usable form that keeps our food fresh and room cooler.
    While these are the major things represented on the control board, you unit may have additional items represented, including surface clutter, structure,
    second returns and thermoclines.

    Take a look at my webpage … carnival glory deck plans

  64. UK b2b email list Says:

    Ӏ pay a quick visit every day a few websites ɑnd іnformation sites tօ
    read content, ɦowever this web site offers quality based articles.

    mƴ weblog UK b2b email list

  65. Boutique Clothing online shopping Says:

    Many if not all the styles are fashionable, trendy and hip.

    You are only recommended to use this type of dress as long as your body allows
    it. Do you want to look your best and want the best
    bridal wear for yourself.

    Review my web site; Boutique Clothing online shopping

  66. low level laser hair therapy reviews Says:

    Much less pleasant but equally essential is understanding expertise these kinds of as cleansing dentures, feeding individuals, having temperatures and measuring catheter output, all of which totally get ready students
    for the expertise evaluation test. Electrolysis – Electrolysis is
    a solution which utilizes a needle to kill the hair at its root.
    Refrain or limit the amount of heat applied to your hair through
    the use of blow dryers, curling irons, straighteners,

    Stop by my page low level laser hair therapy reviews

  67. dunia bayi|toko dunia bayi|baby shop bekasi|baby shop bekasi utara|baby shop bekasi timur|baby shop bekasi barat|baby shop indonesia|baby shop murah|baby shop lengkap|toko bayi|baby shop online|baby shop online|baby shop indonesia|baby shop online murah|b Says:

    No matter if some one searches for his vital
    thing, thus he/she wants to be available that in detail, therefore that thing
    is maintained over here.

  68. kik messenger emoji android Says:

    Having read this I thought it was rather informative.
    I appreciate you spending some time and effort to put this content
    together. I once again find myself spending a significant amount of time both reading and posting comments.
    But so what, it was still worth it!

  69. kik messenger apk Says:

    Have you ever thought about adding a little bit more than just your articles?
    I mean, what you say is important and everything. However imagine if you added some
    great visuals or videos to give your posts more, “pop”! Your content is excellent but with pics and
    clips, this website could definitely be one of the greatest in its niche.
    Amazing blog!

  70. kik android emoji Says:

    It’s amazing designed for me to have a website, which is useful in support of my know-how.
    thanks admin

  71. kik android emoji Says:

    This paragraph offers clear idea in support of the
    new people of blogging, that actually how to do blogging and site-building.

  72. kik messenger apk 6.6 Says:

    Thankfulness to my father who informed me on the topic of this website, this blog is actually awesome.

  73. kik android 2.1 Says:

    Oh my goodness! Impressive article dude! Thank you, However I am encountering issues with your RSS.
    I don’t understand the reason why I am unable to join it.
    Is there anybody getting identical RSS issues? Anybody who knows the solution can you kindly
    respond? Thanx!!

  74. Good Night SMS Says:

    If you would like to increase your familiarity only keep
    visiting this web site and be updated with the most recent news update posted here.

    Here is my homepage … Good Night SMS

  75. cash for cars fort lauderdale Says:

    With havin so much written content do you ever run into any issues of plagorism or copyright
    infringement? My site has a lot of exclusive content I’ve either
    written myself or outsourced but it looks like a lot of
    it is popping it up all over the internet without my agreement.
    Do you know any techniques to help prevent content from being ripped off?
    I’d certainly appreciate it.

  76. kik android apk Says:

    Hi there to all, the contents existing at this website are truly awesome
    for people experience, well, keep up the good work fellows.

  77. file archiving Says:

    obviously like your web-site however you have to check the
    spelling on several of your posts. Several of
    them are rife with spelling problems and I in finding it
    very troublesome to tell the truth on the other hand I will surely come again again.

  78. kik messenger apk 6.6 Says:

    Hi there friends, nice piece of writing and nice urging commented at this place, I am in fact enjoying by these.

  79. kik for pc windows 8, kik messenger for pc free download windows 8, kik messenger for pc windows xp free download, kik messenger for pc windows 7 download, kik online pc no download Says:

    Hi there, You have done a fantastic job. I will definitely digg it and personally suggest to my friends.
    I’m confident they will be benefited from this website.

  80. kik messenger apk 6.6 Says:

    I do not even know how I ended up here, but I thought this post
    was great. I do not know who you are but definitely you are going to
    a famous blogger if you are not already ;) Cheers!

  81. bouncy toys Says:

    No matter if some one searches for his vital thing, so he/she wishes to be available that
    in detail, so that thing is maintained over here.

  82. network marketing Says:

    Why visitors still make use of to read news papers when in this
    technological globe everything is presented on net?

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.