This is definitely a unique and creative way to sell some salads. The advertising folks over at McDonald’s came up with this billboard near Chicago that actually grows it’s message in lettuce and judging from this picture were quite successful. Fresh lettuce growing from a billboard probably can’t last long, but it’s still a cool idea and looks really appealing. I’m almost tempted to go there and buy a salad myself, ok not really, but if you find your self stuck there a salad is probably the way to go.
“McDonald’s came to us with a specific assignment,” said Avery Gross, a writer and creative director who worked on the salads billboard. “It’s an ad that celebrates freshness.”
Leo Burnett’s creative team worked closely with a horticulturalist to create a billboard that could start with 1½-inch spouts and grow into lush leaves. The garden appears to be safe from being plucked apart by birds because there is no place for them to perch and peck.
I’m sure the birds could get to it if they wanted, they could easily perch on the lettuce itself. I wonder if it is organic?
Check out this video of the billboard’s message growing in.